Recruiters and hiring managers are increasingly using LinkedIn to find top talent. With over 630 million members and growing, LinkedIn is also a great place to network and build relationships that can open doors, which is critical since most jobs are filled through referrals. If your LinkedIn Profile is not complete and fully optimized or if you don't know how to use the platform, you're missing opportunities to market yourself!
I offer the following LinkedIn services:
LinkedIn Profile Critique
If you're wondering whether your profile is getting maximum results or it's been a while since your last update, this may be the service for you. As a Nationally Certified Online Profile Expert (LinkedIn), I'm familiar with the most recent changes to LinkedIn and have a thorough understanding of industry best practices.
This is a virtual service; we'll connect by phone or Zoom to assess all the sections of your profile. We'll walk through your settings to make sure they're optimal for your goals, while protecting your data. You'll have the opportunity to ask general questions about LinkedIn and I'll offer recommendations and additional resources.
- Some of the specific things I'll be looking for include:
- Is your branding clear and consistent throughout?
- Is your content focused on what employers need and does it communicate your professional value?
- Is your profile optimized for relevant keywords in your target industry?
- Is your profile complete, including optimizing use of media, keywords/skills, and number of characters allowed?
Have you taken full advantage of all opportunities to showcase your accomplishments?
LinkedIn Profile Content
You know the value of LinkedIn, but don't have the time or understanding to write your own content. Put the power of LinkedIn to work for you with a professionally branded profile. I'll create an attention-grabbing headline and compelling about and experience sections that communicate your value to prospective employers. I'll also recommend relevant keywords and skills to optimize your search results, develop content for optional sections, and advise on the use of media to create visual appeal, strengthen your content, and set you up for success!
Having a great LinkedIn profile is just the beginning. Understanding what counts in LinkedIn's algorithms and how to maximize your search results is key to being seen by the right people. You also need to understand LinkedIn's numerous (and sometimes hidden) settings. I'll walk you through LinkedIn's back end, show you how to use search functions to locate jobs and people, and fully utilize the platform for maximum results!